In the course of 10 days, Anna and her team retrofitted the factory to make reusable masks and started producing them. During development, they made more than 10 trips to a lab in Modena to have the masks tested, and in mid-April the Italian National Institute of Health certified them as “medical devices,” or personal protective equipment. Now 80 of her workers are producing more than 10,000 masks per day that can be used in the fight against COVID-19. The masks can be washed and reused up to 15 times without losing their protective qualities.
A big battle ahead
Valeria Valotto, the company vice president, says Quid still has a battle ahead, and that many employees are eager to return to work. “Our nine retail stores have been closed since the end of March,” she says. This cut essential cash flow and forced 25 employees out of work temporarily. “We are lucky to still be operating, but it hasn’t been easy.”
Quid has an online boutique for its clothing brand, known as Progetto Quid, but Anna says web sales aren’t a substitute for the revenue from its stores in cities across Italy, including Verona, Milan, Genoa, Mestre and Bassano.