People who register with Farmidable can shop online and then pick up the produce at collection points – schools or other gathering places. Since the lockdown began in Spain, Farmidable has been doing much more home delivery.
The prices are higher than what people pay for industrially farmed goods at a large supermarket, but often less than the prices for other organic produce, because there are fewer steps separating shoppers from producers. Farmidable takes a small transaction fee on each purchase.
Richer and healthier lives
Farmidable has seven employees and about 4 000 registered clients. Demand has been so high that the company is reaching its capacity each afternoon and stopping the orders. Pablo says his model can be expanded, and he plans to increase his company’s capacity. He expects that demand will continue to grow after the crisis.
“Many people had not shopped this way before,” he says, “and they’re finding it convenient and that the products are good. So I think they will continue to shop this way.”