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Signature(s)

Amount
€ 8,000,000
Countries
Sector(s)
Sweden : € 8,000,000
Services : € 8,000,000
Signature date(s)
20/12/2021 : € 8,000,000
Link to source
Data sheet

Summary sheet

Release date
18 March 2022
Status
Reference
Signed | 20/12/2021
20210222
Project name
Promoter - financial intermediary
DANADS (EGF VD)
DANADS INTERNATIONAL AB
Proposed EIB finance (Approximate amount)
Total cost (Approximate amount)
EUR 8 million
EUR 15 million
Location
Sector(s)
Description
Objectives

DanAds has developed a cost efficient self-service advertisement booking platform that it sells to large publishers on a white label basis. The platform allows these publishers to accept small and medium-sized enterprise (SME) clients who would not be profitable under the publisher's normal ad booking process.

The objectives of the EIB financing are to support the company in mitigating the impact from the COVID-19 pandemic and to execute its growth investments mainly in research and development (R&D) and commercial expansion.

Additionality and Impact

The project contributes to the policy objective of Research and Development. it supports an innovative start-up developing a white label advertising platform that allows large publishers to sell advertising space to SME clients that they could otherwise not serve profitably. The promoter is a small company that faces market failures related to insufficient financing due to imperfect and asymmetric information and generates positive externalities. It helps give SMEs access to advertising space that they would otherwise be locked out of due to their small advertising budgets. It thereby boosts innovation, growth and job creation. The promoter's strategy depends on significant RDI investments in order to lead the technology development. EIB financing, with an innovative structure adapted to the risk profile of this early stage company, allows the promoter to finance its investment plan, generating a positive crowd-in effect for other investors.

Environmental aspects
Procurement

The project activities do not fall under Annexes I or II of the EU Directive 2014/52/EU amending the EIA Directive 2011/92/EU. The project will be carried out in existing facilities, already authorised, that will not change their scope due to the project. As such, the project activities are not subject to a mandatory environmental impact assessment (EIA).

The Promoter is a private company not operating in the utilities sector and not having the status of a contracting entity, and is thus not subject to EU rules on public procurement. Under these conditions, the procurement procedures followed by the Promoter are suitable for the project.

Link to source
Summary sheet

Disclaimer

Before financing approval by the Board of Directors, and before loan signature, projects are under appraisal and negotiation. The information and data provided on this page are therefore indicative.
They are provided for transparency purposes only and cannot be considered to represent official EIB policy (see also the Explanatory notes).

Documents

Environmental and Social Data Sheet (ESDS) - DANADS (EGF VD)
Publication Date
23 Mar 2022
Document language
Main Topic
Lending
Document Number
147114301
Document Focus
Environmental Information
Project Number
20210222
Sector(s)
Regions
Countries
Publicly available
Download now
Environmental and Social Completion Sheet (ESCS) - DANADS (EGF VD)
Publication Date
30 Dec 2024
Document language
Main Topic
Lending
Document Number
237865668
Document Focus
Environmental Information
Project Number
20210222
Sector(s)
Regions
Countries
Publicly available
Download now

News & Stories

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Enquiries and comments concerning the EIB’s involvement in a project or the financing facilities, activities, organisation and objectives of the EIB, can be sent to the EIB Infodesk.
Alternatively, the EIB can be contacted through its external offices.
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The EIB has a zero tolerance policy on fraud or corruption. To report allegations of fraud and corruption relating to EIB-financed projects, please contact the Fraud and Investigation division. All complaints will be treated as strictly confidential and handled in line with the EIB investigation procedures and the Anti-Fraud Policy.

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