Tourism in the Mediterranean partner countries is often the biggest source of foreign exchange and generates the largest private sector activity in the economy. It provides important revenue, and employs directly and indirectly roughly 20 million people in the region. It is therefore a top economic priority. In 2010, the tourism industry in the Mediterranean partner countries accounted, directly and indirectly, for 10% of GDP on average. Individual country shares varied from 6.3% in Israel to 20.4% in Jordan.