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    On 5 February 2018 civil society organisations, representatives from the financial and banking sector, EIB experts and members of the EIB Board joined to optimise the kick-off of our new Gender Action Plan. In this video, Joanna Maycock, European Women’s Lobby, stresses the importance of a joint European response to tackle the reasons of inequality between women and men. “We are really pleased to have the European Investment Bank starting to take this incredibly seriously,” she says. Madeleine Rees, Women’s International League for Peace and Freedom, talks about the need to empower women to participate in the economy because “there is no such thing as gender neutral investment.” For EIB Vice-President Alexander Stubb gender equality “is a no brainer: it is ethically right, it makes political sense and it makes business sense.”