Connected wherever you are
“What’s really innovative is that all the eGym components are connected wherever you work out,” Roesch-Schlanderer says. “The machines recognize who you are and adjust immediately based on your past strength tests, your muscle goals, your weight loss, etc.”
The machine’s electric motors provide the resistance, rather than physical weights. The machines’ displays let people view their workout history, plan training, connect with friends and synchronize with smartphones or wearable devices like Fitbit and Jawbone. On the company’s workout app, users collect points based on how much exercise they do in or outside the gym.
Let’s play a game
To keep people from quitting, eGym takes advantage of a term known as gamification, which is the use of game principles in non-game settings. Gamification incorporates elements of game playing, such as scoring points, competition and rules of play, to encourage the use of a product.
“Before eGym, training at the gym was like playing football without counting goals,” says Roesch-Schlanderer. “What could be more boring?”
With eGym, a digital training curve is displayed on the machines’ monitors. Users have to stay within the boundaries of this curve during workouts. A ball moving through this curve eats pellets and users collect points – similar to the classic Pacman game. The more points collected, the bigger and brighter the ball gets.