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The second part of the 2022-2023 European Investment Bank (EIB) Climate Survey explores people’s views on climate change in a rapidly changing world. The results from this release focus on people’s individual behaviour and the actions they are taking to combat climate change.

  • 69% of Romanian respondents are in favour of stricter government measures to impose a change in personal behaviour (76% of people under 30).
  • 80% of Romanians aged 20-29 say the climate impact of prospective employers is an important factor when job hunting, and 36% say it is even a top priority.
  • 62% of Romanians would be in favour of a carbon budget system to set a cap on the most climate-damaging consumption.
  • 71% of Romanians say they would pay more for climate-friendly food.
  • 82% are in favour of labelling all food to help limit the impact on climate and the environment.

These are some of the results from the latest yearly EIB Climate Survey, conducted in August 2022 and published today. The EIB is the lending arm of the European Union and the world’s largest multilateral lender for climate action projects.

Individual behaviour and stricter government measures

The war in Ukraine and its consequences, including rising energy prices and inflation, have dramatically increased concerns about declining purchasing power in Romania. However, climate change remains one of the country’s top three challenges, according to Romanian respondents. Three-quarters of Romanians (76%, or 4 percentage points above the EU average) say they are convinced that their own behaviour can make a difference in addressing the climate emergency.

For many, the government has a role to play in encouraging individual behavioural change. A majority of Romanians (69%) are in favour of stricter government measures imposing a change in people’s behaviour to tackle climate change (76% of respondents under 30 would welcome such measures).

>@Graphic workshop/EIB

Jobseeker priorities

A growing number of people entering the workforce each year are looking at employers’ climate credentials when job hunting. Most Romanian respondents (73%) say it is important that prospective employers prioritise sustainability. For 29% of Romanians, it is even a top priority. This majority holds across the political spectrum and at all income levels. Of people aged 20 to 29 — typically those looking for their first or second job — more than three-quarters (80%) say that sustainability is an important factor in their choice of employer, and 36% say it is a top priority.

>@Graphic workshop/EIB

Capping individual consumption

A majority of Romanian respondents (62%) say they would be in favour of a carbon budget system that would allocate each individual a fixed number of yearly credits to be spent on items with a big carbon footprint (non-essential goods, flights, meat, etc.). Nearly the same rate of Bulgarians share this opinion (56%), whereas only 47% of Hungarian respondents say they would welcome such a system.

It is noteworthy that a majority of Romanians favour this measure regardless of income (63% of lower-income, 71% of middle-income, and over 58% of higher-income respondents).

Food labelling and pricing

Food production accounts for a significant share of greenhouse gas emissions. To help people make more sustainable choices when grocery shopping, 82% of Romanians are in favour of labelling all food products with their climate footprint. This is 5 percentage points above the rate in Bulgaria (77%), and 10 percentage points above the rate in Hungary (72%).

In addition, 71% of Romanians say they would be willing to pay slightly more for food that is produced locally and more sustainably (the same rate as Bulgarians, but 19 percentage points more than Hungarians, with 52%). This willingness to pay more for food spans all income groups.

Reducing the consumption of meat and dairy products would be another efficient way to limit greenhouse gas emissions. Yet just over half of Romanians (52%) would be in favour of limiting the amount of meat and dairy products that people can buy (13 percentage points more than Bulgarians, with 39%, and 14 percentage points more than Hungarians, with 38%).

In the words of Lara Tassan Zanin, head of the EIB office in Bucharest, “The outcome of the EIB Climate Survey shows that Romanians are more than willing to help fight climate change at the individual level. As the EU climate bank, we welcome this commitment. It is our role to enable people to take action against the climate crisis. We do this by financing green services such as sustainable transport, renewable energy and energy-efficient buildings. In 2022, we supported green projects in Romania with €158 million. We will continue to support projects and initiatives that accelerate the green transition and are looking for innovative ways to contribute to a prosperous future that leaves no one behind.”

Background information

About the EIB Climate Survey

The European Investment Bank (EIB) has now performed the fifth annual EIB Climate Survey, a thorough assessment of how people feel about climate change. Conducted in partnership with the market research firm BVA, the fifth edition of the EIB Climate Survey aims to inform the broader debate on attitudes and expectations in terms of climate action. More than 28 000 respondents participated in the survey in August 2022, with a representative panel of people aged 15 and above for each of the 30 countries polled.

About the European Investment Bank

The EIB Group has adopted a Climate Bank Roadmap to deliver on its ambitious agenda to support €1 trillion of climate action and environmental sustainability investments in the decade to 2030, and to deliver more than 50% of EIB finance for climate action and environmental sustainability by 2025. As part of the roadmap, all new EIB Group operations have been aligned with the goals and principles of the Paris Agreement since the start of 2021.

EIB Global is the EIB Group’s new specialised arm devoted to increasing the impact of international partnerships and development finance. EIB Global is designed to foster strong, focused partnerships within Team Europe, alongside fellow development finance institutions and civil society. EIB Global brings the Group closer to local people, companies and institutions through our offices around the world.

About BVA

BVA is an opinion research and consulting firm recognised as one of the most innovative market research firms in its sector. Specialised in behavioural marketing, BVA combines data science and social science to make data inspiring and bring it to life. BVA is also a member of the Worldwide Independent Network of Market Research (WIN), a global network of some of the world’s leading market research and survey players, with over 40 members.