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The second part of the 2022-2023 European Investment Bank (EIB) Climate Survey explores people’s views on climate change in a rapidly changing world. The results from this release focus on people’s individual behaviour and the actions they are taking to combat climate change.

  • 76% of Europeans aged 20-29 say the climate impact of prospective employers is an important factor when job hunting, and 22% say it is even a top priority.
  • 66% of all European respondents are in favour of stricter government measures to impose a change in personal behaviour (72% of people under 30).
  • 79% of European respondents are in favour of labelling all food to help limit the impact on climate and the environment.
  • 62% of Europeans say they would pay more for climate-friendly food.
  • 56% would be in favour of a carbon budget system to set a cap on the most climate-damaging consumption (62% of people under 30).

These are some of the results from the latest yearly European Investment Bank (EIB) Climate Survey, conducted in August 2022 and published today. The EIB is the lending arm of the European Union and the world’s largest multilateral lender for climate action projects.

Individual behaviour and stricter government measures

The war in Ukraine and its consequences, including rising energy prices and inflation, have dramatically increased concerns about declining purchasing power in Europe. However, climate change remains the second biggest challenge facing Europeans, according to respondents. Nearly three-quarters of respondents (72%) say they are convinced that their own behaviour can make a difference in addressing the climate emergency.

For many, the government has a role to play in encouraging individual behavioural change. Two-thirds of Europeans (66%) are in favour of stricter government measures imposing a change in people’s behaviour to tackle climate change (72% of respondents under 30 would welcome such measures).

>@Graphic workshop/EIB

Jobseeker priorities

A growing number of people entering the workforce each year are looking at employers’ climate credentials when job hunting. Nearly two-thirds of Europeans (62%) say it is important that prospective employers prioritise sustainability. For 16% of Europeans, it is even a top priority. Of people aged 20 to 29 — typically those looking for their first job — over three-quarters (76%) say that sustainability is an important factor in their choice of employer, with 22% saying it is a top priority.

Capping individual consumption

A majority of European respondents (56%) say they would be in favour of a carbon budget system that would allocate each individual a fixed number of yearly credits to be spent on items with a big carbon footprint (non-essential goods, flights, meat, etc.). In comparison, Chinese respondents strongly favour such a measure (83%), but Americans are less supportive, with less than half in favour (49%).

It is noteworthy that a majority of Europeans favour this measure regardless of income (59% of lower-income respondents, 58% of middle-income respondents, and over 56% of higher-income respondents).

>@Graphic workshop/EIB

Food labelling and pricing

Food production accounts for a significant share of greenhouse gas emissions. To help people make more sustainable choices when grocery shopping, 79% of Europeans are in favour of labelling all food products with their climate footprint (17 percentage points more than Americans, with 62%, but 9 percentage points less than Chinese people, with 88%).

In addition, 62% of Europeans say they would be willing to pay slightly more for food that is produced locally and more sustainably (close to Americans, with 60%, but 21 percentage points below Chinese people, with 83%). This willingness to pay more for food spans all income groups (60% of lower-income respondents, 61% of middle-income respondents and 65% of higher-income respondents).

Reducing the consumption of meat and dairy products would be another efficient way to limit greenhouse gas emissions. Just over half of Europeans (51%) would be in favour of limiting the amount of meat and dairy products that people can buy to fight climate change (11 percentage points above Americans, with 40%, but well below Chinese people, with 73%).

In the words of EIB Vice-President Ambroise Fayolle, “The outcome of the EIB Climate Survey shows that Europeans are willing to help fight climate change at the individual level. As the EU climate bank, we welcome this commitment. It complements our role of financing green services such as sustainable transport, renewable energy and energy-efficient buildings. In 2022, we supported green projects in Europe with investments amounting to €32.4 billion, many of which helped create new jobs. We will continue to support the acceleration of the green transition, one in which everyone can play their part and where no one is left behind.”

Background information

About the EIB Climate Survey

The European Investment Bank (EIB) has now performed the fifth annual EIB Climate Survey, a thorough assessment of how people feel about climate change. Conducted in partnership with the market research firm BVA, the fifth edition of the EIB Climate Survey aims to inform the broader debate on attitudes and expectations in terms of climate action. More than 28 000 respondents participated in the survey in August 2022, with a representative panel of people aged 15 and above for each of the 30 countries polled.

About the European Investment Bank

The EIB Group has adopted a Climate Bank Roadmap to deliver on its ambitious agenda to support €1 trillion of climate action and environmental sustainability investments in the decade to 2030, and to deliver more than 50% of EIB finance for climate action and environmental sustainability by 2025. As part of the roadmap, all new EIB Group operations have been aligned with the goals and principles of the Paris Agreement since the start of 2021.

EIB Global is the EIB Group’s new specialised arm devoted to increasing the impact of international partnerships and development finance. EIB Global is designed to foster strong, focused partnerships within Team Europe, alongside fellow development finance institutions and civil society. EIB Global brings the Group closer to local people, companies and institutions through our offices around the world.

About BVA

BVA is an opinion research and consulting firm recognised as one of the most innovative market research firms in its sector. Specialised in behavioural marketing, BVA combines data science and social science to make data inspiring and bring it to life. BVA is also a member of the Worldwide Independent Network of Market Research (WIN), a global network of some of the world’s leading market research and survey players, with over 40 members.