When you think of business innovation, you probably envision the fancy apps and gadgets of high-tech start-ups or drugs crafted by pharmaceutical companies. Important stuff. Sometimes even quite exciting.
Think of super-tasty sausages. Now that’s really exciting!
The biggest cold-cuts company in Greece, Creta Farms spends five times as much as its peers on innovative ways to produce healthier meats. Creta Farms’ inventiveness focuses on a complex, proprietary technology that allows the company to remove saturated animal fats from its meats and, instead, to inject extra virgin olive oil, which includes unsaturated fat. That makes the meats healthier because it lowers “bad” cholesterol, but it also keeps them tasty.
This “oliving” technology, as company officials call it, has made Creta Farms the biggest player in the Greek cold-cuts market, despite its products being priced at a premium. It has already made a successful entry into the Australian market and those of a few other countries besides. But the company wants to expand further into international markets and to introduce its oliving technology into the worldwide snack-food business.