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    Reference: 20190544
    Release date: 8 July 2021

    Promoter – Financial Intermediary




    The project concerns the Promoter's investments aiming at expanding and improving its legacy digital platform through deploying new and more efficient technologies across its services, aiming at enhancing customer experience for its members (i.e. consumers) and brands, improving operational performance and achieving cost synergies. The activities will take place primarily in the Promoter's technical centres in France between 2020 and 2023.


    The project concerns the Promoter's transformative investments that shall help the company maintain its competitive edge and deliver best-in-class industry standards and which cover the sales processes (new automated sales creation flow, order pipe, flexible warehouse allocation, intelligent reporting, setting up a European-wide marketplace), back-office processes (stock management, supply chain integration), seamless integration of different sales channels, logistics processes, and the information technology (IT) systems that support the above, including enterprise resource planning (ERP) systems.


    • Services - Wholesale and retail trade; repair of motor vehicles and motorcycles

    Proposed EIB finance (Approximate amount)

    EUR 80 million

    Total cost (Approximate amount)

    EUR 181 million

    Environmental aspects

    The development, implementation and deployment of IT systems is not covered by EIA Directive 2014/52/EU amending the Directive 2011/92/EU. In addition, the project activities are expected to be carried out in existing facilities that are already used for the same purposes and that are not expected to change their scope due to the project. Further details will be analysed during the due diligence.


    The Promoter has been assessed by the EIB as being a private company not subject to EU rules on public procurement or concessions. However, if at the project appraisal, the EIB were to conclude that the Promoter is subject to the EU public procurement legislation then the Bank would duly inform the Commission Services and would require the Promoter to apply those rules.


    Signed - 24/06/2021


    Before financing approval by the Board of Directors, and before loan signature, projects are under appraisal and negotiation. The information and data provided on this page are therefore indicative.
    They are provided for transparency purposes only and cannot be considered to represent official EIB policy (see also the Explanatory notes).

    Related tags

    Belgium France Spain Services