Overall, 45% of Europeans consider climate change when they choose their bank or need to invest savings. This choice is stronger among Europeans between 15-29 year-olds (50%), but decreases with age (45% for the 30-64 year-olds and 40% for people above 65).
When it comes to voting, 70% of Europeans say they take climate change into account.
EIB Vice-President Ambroise Fayolle stated: “Despite some clear differences between age categories, Europeans are increasingly changing their mobility and consumption habits in a more responsible and sustainable manner to tackle climate change. These changes in individual behaviour show that people from all generations are willing to make stronger commitments in their daily lives to help mitigate the climate crisis. These desires have been voiced during COP26. They are a clear indicator that we need to further our efforts to support the green transition. As the EU climate bank, the role of the EIB is to finance innovative projects that provide practical and affordable solutions for more sustainable living and that will help build a decarbonised future for all.”
Download the Excel spreadsheet with the raw data for all 30 countries surveyed here. Please click here to access an EIB webpage presenting key findings of the EIB Climate Survey IV.
About the EIB Climate Survey
The European Investment Bank has launched the fourth edition of the EIB Climate Survey, a thorough assessment of how people feel about climate change. Conducted in partnership with market research firm BVA, the fourth edition of the EIB Climate Survey aims to inform the broader debate on attitudes and expectations in terms of climate action. More than 30 000 respondents participated in the survey between 26 August and 22 September 2021, with a representative panel for each of the 30 countries polled.
About the European Investment Bank
The European Investment Bank (EIB) is the long-term lending institution of the European Union and is owned by the EU Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals both in Europe and beyond. The European Investment Bank is active in around 160 countries and is the world’s largest multilateral lender for climate action projects. The EIB Group has recently adopted its Climate Bank Roadmap to deliver on its ambitious agenda to support €1 trillion of climate action and environmental sustainability investments in the decade to 2030 and to deliver more than 50% of EIB finance for climate action and environmental sustainability by 2025. As part of the roadmap, all new EIB Group operations have been aligned with the goals and principles of the Paris Agreement since the start of 2021.
BVA is an opinion research and consulting firm recognised as one of the most innovative market research firms in its sector. Specialised in behavioural marketing, BVA combines data science and social science to make data inspiring and bring it to life. BVA is also a member of the Worldwide Independent Network of Market Research (WIN), a global network of some of the world’s leading market research and survey players, with over 40 members.