Innovation means making new ideas come true. To materialise, these ideas need a number of supporting factors in order to be brought to life. Financing is one of such factors. Recognising the difficulty European SMEs face in obtaining financing, the European Commission and the European Investment Fund unlock loan financing at best possible conditions for supporting the ideas of innovation-driven European SMEs. This is how a Unicredit loan backed by the EC and EIF helped Infiberry, the young start-up behind FRUSACK - a compostable reusable shopping bag for fruits and vegetables to replace the single use plastic bag (http://www.frusack.com).