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    Reference: 20160808
    Release date: 23 December 2016

    Promoter – Financial Intermediary

    inRiver AB



    The project that the Bank would finance addresses the transformation of the promoter's business towards a software as a service (SaaS) model through the development of REST API to adapt to cloud based services; use of stateless servers, multi-tenant offerings; automated billing systems; machine-learning solutions; pre-built industry models; improved management views and advanced analytics.


    The proposed loan would enable inRiver to scale up its research and development (R&D) and expand its reach in a fast-growing market. The loan would also contribute to supporting and creating highly skilled jobs in Europe.


    Proposed EIB finance (Approximate amount)

    EUR 8 million

    Total cost (Approximate amount)

    EUR 24 million

    Environmental aspects

    The project concerns investments in the development of innovative software solutions for marketing professionals. Full environmental details will be checked during the appraisal.


    The promoter has been assessed by the EIB as being a private company not operating in the utilities sector and not having a status of a contracting entity, thus not subject to EU rules on public procurement.


    Signed - 21/06/2017


    Before financing approval by the Board of Directors, and before loan signature, projects are under appraisal and negotiation. The data provided on this page is therefore indicative and cannot be considered to represent official EIB policy (see also the Explanatory notes).

    Related tags

    Sweden Industry