Italy – generational gap in purchasing attitudes

The majority of Europeans (61%) believe that their quality of life will improve, with greater convenience in their everyday lives and a positive impact on their food and their health. However, they are more pessimistic compared to Chinese people (77%), Americans (65%) and British people (63%). Policies that address the climate emergency are also seen as good news for the job market: 56% of Europeans say these will have a net positive impact on employment levels, creating more jobs than they eliminate.

The majority of Europeans (61%) believe that their quality of life will improve, with greater convenience in their everyday lives and a positive impact on their food and their health. However, they are more pessimistic compared to Chinese people (77%), Americans (65%) and British people (63%). Policies that address the climate emergency are also seen as good news for the job market: 56% of Europeans say these will have a net positive impact on employment levels, creating more jobs than they eliminate.

According to Europeans, the challenges related to climate change are here to stay. While one-third (30%) believe that the climate emergency will be under control by 2050, 66% feel that it will still be a serious issue by mid-century. European respondents say they see climate change threatening their place of residence. When asked about the longer-term impact of the climate crisis, one-third of the EU population (29%) expects to have to move to another region or country. This concern is much stronger among people aged 20-29, with 50% of them saying they are worried about the possibility of needing to move due to climate issues.