The European Investment Bank (EIB) is lending €21 million (around 230 million Swedish kronor) to Swedish software company DanAds to help small and medium-sized enterprises (SMEs) in Europe and beyond gain access to premium online advertising channels. The financing will enable DanAds to expand its operations and accelerate the development of automated, AI-driven advertising solutions. These technologies will allow advertisers, especially smaller ones, to purchase advertising directly from major publishers’ ad inventory – providing access to premium advertising space that were previously out of reach.
